SocialCash technology is the “new unlock” of the new Social Sharing Economy – Web 3.0
Social sharing of information creates economic value. Social media and the Internet have made it possible to exchange information at a rate never before seen. This exchange of information is increasing at an exponential rate through sites like Facebook, Twitter, Instagram, Pinterest, Snapchat and more.
Content hosting services, social media giants and advertising intermediaries are hoarding huge sums of the revenue by adding algorithms that limit your reach to your friends, followers and target market. Meanwhile the users (typically Gen Y and Gen Z) who create, curate and share the content take away little or nothing from the value they help create, effectively becoming cogs in the wheel of these tech giants.
Social media intermediaries act more like “gatekeepers” rather than unlocking value between Advertiser and Users who share digital content. These platforms create complexities while profiting from these inefficiencies.
We solve this problem, not only for Advertiser, but also for the supply chain comprising the platform-based social media companies. The technology provides a layer of risk management and audit for campaign metrics which is verified on the blockchain.
Social Contracts can be applied across multiple social media platforms and across multiple jurisdictions to reach national and international Users which makes them effective for advertising by leveraging the benefits of a decentralized blockchain model.
SocialCash can be directly applied to:
Social Media Marketing
Cross Platform Marketing
Product (Ad) like’s and sharing for TV interactive and streaming (ott);
Targeted audiences to share a message amongst their peers – providing mutually rewarding feedback e.g “liking” an online ad can be rewarded by the advertiser as well as provide meaningful analytics and means for the advertiser to remind the audience of the potential purchase without interrupting the streaming content flow. – Allow streaming content providers to compete more effectively for advertising spending.
2017 TV ad spending will total $72.01 billion only 35.8% of total media ad spending in the US.
Advertisers need to increase sales by leveraging Consumer referrals. Consumers are motivated to “be hired” by Advertisers and rewarded.
Advertisers open a smartcontract to earn SocialCoins to optimize campaign goals. Consumers align with these goals by sharing their digital campaigns on popular social media channels.
Consumers earn SocialCash by viewing, liking or sharing digital campaigns with their network. Consumers also earn SocialCash by creating, and sharing their own digital campaigns and acting as “virtual” Brand Managers.
SocialCash miners share digital campaigns through their Social Media Channels to generate referrals (likes, reshares) and ultimately capture new monetization opportunities for Advertisers. For sharing the links and generating activity our users will be asked to provide proof of sharing through our proprietary Proof of Sharing (PoS) blockchain technology.
This proof will result in the creation of newly minted SocialCoins.
SocialContracts are closed when campaign goals are reached or after the term of the contract has expired.
Consumers convert coins to fiat currency (e.g. USD) using their integrated smart wallets.